![]() The product manager usually spends time connecting with customers and other stakeholders to ascertain the initiatives that need to be put in place to achieve the goals that have been set. In an agile product environment the product manager is responsible for setting the overall vision and strategy of the product and then deciding which features should be developed in line with the goals. Product Manager Roles and Responsibilities in Agile ![]() This dynamism creates a more user-focused approach and allows for continuous improvement of the product. With agile, the product and development teams are able to test out each part of the feature once it is finished and then decide whether to adapt and change or continue with the original plan. Essentially, Agile is a flexible approach to software development which favours developing small slices of a piece of software at a time.Īgile started becoming popular in the 1990s in response to the “Waterfall” approach where product teams were creating long requirements and developing the entire feature at once. What is Agile?īefore we discuss agile product management it is important to define what is meant by “ Agile”. The best way to do this is to use a product management platform such as Craft which ensures everything is in one place and you can link features to development task management tools like Jira. It is the product manager’s piece in the puzzle and is usually the first step that involves setting goals, creating user stories, prioritizing and liaising with the development team to ensure the are created.įor a product manager to be successful in an agile environment it is essential for them to plan their features and product in an organized and clear manner. In fact, agile product management is just one role within the process of agile software development. But what is agile product management and how does it work in practice? If you are a product manager working in a modern, forward thinking software company you are most likely to be using Agile product management methodology.
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